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Cloud transformation for SMEs: Leveraging CRM to drive growth and efficiency in the Nordic Region

Writer's picture: Sabine WernerSabine Werner

In the Nordic region, and Finland in particular, SMEs are increasingly adopting cloud-based CRM systems to improve their business operations and customer engagement. Here are some real-life examples of Finnish companies successfully implementing cloud CRM to drive growth and efficiency: 

 


Case 1: Reaktor 

 

Reaktor, a Finnish technology consultancy, implemented a cloud-based CRM system to improve its customer relationship management processes. By centralizing customer data and integrating with other cloud tools, Reaktor improved communication across teams and increased project management efficiency. This transformation allowed them to scale their business globally while maintaining strong customer relationships. 

 

 

Case 2: eSystems 

 

eSystems Nordics is the leading low code provider in the Nordics. Up until one year ago, eSystems was utilizing about 20% of the CRM capabilities offered by standard platform HubSpot. Thanks to focused efforts on customer persona development, operating model design and sales process development, eSystems took a radically different approach to sales and the use of the CRM platform. By implementing a structured sales process and providing adequate training to the sales team, they improved adoption of the CRM cloud solution and increased Sale Process efficiency. 

 


Case 3: Nosto Solutions 

 

Nosto, a Finnish e-commerce personalization platform, used cloud CRM to better manage customer data and streamline sales processes. CRM integration enabled Nosto to deliver personalized experiences to its e-commerce customers, resulting in increased customer satisfaction and sales conversions. The cloud-based approach also provided real-time insights into customer behavior, enabling faster decision-making and more effective marketing strategies. 

 


Cloud CRM benefits for Finnish SMEs 

These examples highlight the key benefits of cloud CRM for SMEs in the Nordic region: 

Scalability: Cloud CRM systems can easily scale to accommodate business growth without significant upfront investment. 

Real-time data: Cloud solutions provide real-time insights, enabling businesses to respond quickly to customer needs and market trends. 

Cost efficiency: By eliminating the need for on-premises infrastructure, cloud CRM systems reduce costs, making them ideal for small and midsize businesses. 

 


Conclusion 

For Finnish SMEs, cloud CRM is a powerful tool for improving customer relationships and driving business growth. By following in the footsteps of companies like Reaktor, eSystems, and Nosto, other businesses in the region can leverage cloud technology to stay competitive and achieve long-term success. 

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